Auto Magic™ identified a niche in the often “negative perception” associated with the repair industry. In 1997 a pilot operation for “fast repairs” was opened in Benoni specialising in bolt on/off panel replacement as well as guaranteed repairs to scratches, scuffs,
bumper, rust spots, dents and hail damage.
AUTO MAGIC ™ outlets have been designed to steer away from the traditional “grudge” experience of patronising a panel beater to a more exciting and welcoming retail experience. The “look” of the outlets is clinical, clean and upmarket. The target market for AUTO MAGIC ™ includes
Insurance companies, new and used motor dealerships, retail (private vehicle owners), corporate (fleet owners) and car rental companies.
Some of the benefits of patronising an AUTO MAGIC ™ have been identified as follows:
speedy turnaround of vehicles – normally within two (2) days; quality of workmanship – the work is guaranteed, and AUTO MAGIC ™ will either redo the work or refund the money;
accessibility of outlets – primarily located in motor cities and mall areas;
hassle free, convenient service – friendly up market service and care from staff.
The unique positioning is in non-structural and/or “cosmetic” repairs to vehicles.
From a marketing perspective, AUTO MAGIC ™ is viewed as the “beauty parlour for cars” where “cosmetic surgery” for vehicles is
undertaken. AUTO MAGIC ™ continually researches, develops and builds on this concept to ensure its unique positioning is sustained.
Auto Magic™ identified a niche in the often “negative perception” associated with the repair industry. In 1997 a pilot operation for
“fast repairs” was opened in Benoni specialising in bolt on/off panel replacement as well as guaranteed repairs to scratches, scuffs,
bumper, rust spots, dents and hail damage.
AUTO MAGIC ™ outlets have been designed to steer away from the traditional “grudge” experience of patronising a panel beater to
a more exciting and welcoming retail experience. The “look” of the outlets is clinical, clean and upmarket. Service guarantee and what it covers
Auto Magic guarantees all workmanship for a period of twelve (12) months from the date of repair. The paint carries a lifetime guarantee as
specified by the manufacturer. All parts used are covered by the respective suppliers' guarantee.
Our policy regarding unsatisfied customers
If the repair is not to the customer's satisfaction, we'll do it over. If the customer is still not satisfied, we will not charge a cent!
Some of the benefits of patronising an AUTO MAGIC ™ have been identified as follows:
speedy turnaround of vehicles – normally within two (2) days;
quality of workmanship – the work is guaranteed, and AUTO MAGIC ™ will either redo the work or refund the money;
accessibility of outlets – primarily located in motor cities and mall areas;
hassle free, convenient service – friendly up market service and care from staff.
The unique positioning is in non-structural and/or “cosmetic” repairs to vehicles. The target market for AUTO MAGIC ™ includes
Insurance companies, new and used motor dealerships, retail (private vehicle owners), corporate (fleet owners) and car rental companies.
Service guarantee and what it covers
Auto Magic guarantees all workmanship for a period of twelve (12) months from the date of repair. The paint carries a lifetime
guarantee as specified by the manufacturer. All parts used are covered by the respective suppliers' guarantee.
Our policy regarding unsatisfied customers
If the repair is not to the customer's satisfaction, we'll do it over. If the customer is still not satisfied, we will not charge a cent!
Mpumalanga Happenings and its associates disclaim all liability for any loss, damage, injury or expense however caused, arising from the use of or reliance upon, in any manner, the information provided through this service and does not warrant the truth, accuracy or completeness of the information provided
